Martin & Martin trademarks in 45 seconds
Video: Martin & Martin's South African trademarks in 45 seconds – 315 trademarks since 1947, its main classes, logos and competitors. Trademark statistics by Sibanda & Zantwijk.
Transcript
- Martin & Martin and its closest rivals – trademarks filed since 1970: Martin & Martin 315, AFGRI 221, Tongaat Hulett 569, Clemengold International 47.
- Its biggest brands: Lopis (35), Bob Martin Helping Pets Live Longer Since 1892 (10), Bob Martin (9), Care (6), Fluff & Spruce (6), Superfood Boost (6).
- Logos filed since 2020: Martin & Martin 65, AFGRI 11, Tongaat Hulett 7, Clemengold International 20.
- Trademarks filed per year (three-year average): Martin & Martin 11, AFGRI 1, Tongaat Hulett 1, Clemengold International 0.
- Classes used: Martin & Martin 20, AFGRI 27, Tongaat Hulett 30, Clemengold International 7.
- New brand names a year (five-year average): Martin & Martin 4.2, AFGRI 0.2, Tongaat Hulett 0.4, Clemengold International 1.0.
- Who's watching your brands? S&Z – the technology-first firm that manages trademarks. www.snz.co.za