Martin & Martin trademarks: expansion into trademark classes, 1970–2023
Video: how Martin & Martin extended its South African trademarks into new classes from 1970 to 2023 – from fresh produce & pet food, pharmaceuticals, cosmetics & cleaning into new fields. 20 of 45 classes, 315 trademarks. South African trademark statistics by Sibanda & Zantwijk.
Transcript
- Before 1970, Martin & Martin already used 7 classes, including class 5 pharmaceuticals, class 31 fresh produce & pet food, class 1 chemicals, class 16 paper & print, class 19 building materials.
- 1974: Martin & Martin moves into class 3 cosmetics & cleaning; class 6 metal goods; class 7 machines; class 11 lighting & appliances; class 18 leather & bags; class 28 toys & sports goods; class 42 tech & IT services.
- 1982: Martin & Martin moves into class 29 meat, dairy & oils.
- 1988: Martin & Martin moves into class 30 coffee, flour & sweets.
- 1996: Martin & Martin moves into class 36 finance & insurance.
- 2007: Martin & Martin moves into class 8 hand tools.
- 2009: Martin & Martin moves into class 35 advertising & retail.
- 2012: Martin & Martin moves into class 45 legal & security.
- By 2023, Martin & Martin had trademarks in 20 of the 45 classes.