Mars trademarks in 45 seconds
Video: Mars's South African trademarks in 45 seconds – 653 trademarks since 1922, its main classes, logos and competitors. Trademark statistics by Sibanda & Zantwijk.
Transcript
- Mars and its closest rivals – trademarks filed since 1970: Mars 653, Libstar 364, RCL Foods 926, Nestlé 2,327.
- Its biggest brands: Royco (29), Pedigree (23), M&m's (17), Oxo (10), Waltham (8), Sheba (7).
- Logos filed since 2020: Mars 33, Libstar 45, RCL Foods 57, Nestlé 75.
- Trademarks filed per year (three-year average): Mars 7, Libstar 9, RCL Foods 17, Nestlé 12.
- Classes used: Mars 23, Libstar 18, RCL Foods 29, Nestlé 33.
- New brand names a year (five-year average): Mars 2.2, Libstar 7.4, RCL Foods 9.4, Nestlé 8.8.
- Who's watching your brands? S&Z – the technology-first firm that manages trademarks. www.snz.co.za