Macsteel trademarks: expansion into trademark classes, 1970–2024
Video: how Macsteel extended its South African trademarks into new classes from 1970 to 2024 – from metal goods, building materials, advertising & retail into new fields. 14 of 45 classes, 183 trademarks. South African trademark statistics by Sibanda & Zantwijk.
Transcript
- Before 1970, Macsteel already used 1 classes, including class 6 metal goods.
- 1973: Macsteel moves into class 19 building materials; class 20 furniture; class 35 advertising & retail.
- 1976: Macsteel moves into class 37 construction & repair.
- 1982: Macsteel moves into class 2 paints.
- 1984: Macsteel moves into class 42 tech & IT services.
- 1994: Macsteel moves into class 7 machines; class 11 lighting & appliances.
- 1998: Macsteel moves into class 17 rubber & plastics.
- 2007: Macsteel moves into class 16 paper & print; class 41 education & entertainment.
- 2020: Macsteel moves into class 9 electronics & software; class 38 telecoms.
- By 2024, Macsteel had trademarks in 14 of the 45 classes.