LVMH trademarks in 45 seconds
Video: LVMH's South African trademarks in 45 seconds – 638 trademarks since 1947, its main classes, logos and competitors. Trademark statistics by Sibanda & Zantwijk.
Transcript
- LVMH and its closest rivals – trademarks filed since 1970: LVMH 638, L'Oreal 1,997, Amka 828, Beiersdorf 454, Clinique Laboratories 150.
- Its biggest brands: Lv (96), Louis Vuitton (23), Louis Vuitton Paris (11), L . Vuitton (10), Aura (7), Louis (6).
- Logos filed since 2020: LVMH 143, L'Oreal 92, Amka 39, Beiersdorf 53, Clinique Laboratories 0.
- Trademarks filed per year (three-year average): LVMH 38, L'Oreal 32, Amka 22, Beiersdorf 8, Clinique Laboratories 2.
- Classes used: LVMH 39, L'Oreal 27, Amka 22, Beiersdorf 14, Clinique Laboratories 16.
- New brand names a year (five-year average): LVMH 9.0, L'Oreal 26.0, Amka 15.4, Beiersdorf 7.8, Clinique Laboratories 2.2.
- Who's watching your brands? S&Z – the technology-first firm that manages trademarks. www.snz.co.za