LVMH trademarks: expansion into trademark classes, 1970–2024
Video: how LVMH extended its South African trademarks into new classes from 1970 to 2024 – from cosmetics & cleaning, leather & bags, oils & fuels into new fields. 39 of 45 classes, 638 trademarks. South African trademark statistics by Sibanda & Zantwijk.
Transcript
- Before 1970, LVMH already used 1 classes, including class 3 cosmetics & cleaning.
- 1977: LVMH moves into class 18 leather & bags.
- 1987: LVMH moves into class 24 textiles; class 25 clothing.
- 1990: LVMH moves into class 16 paper & print.
- 1999: LVMH moves into class 9 electronics & software; class 14 jewellery & watches.
- 2005: LVMH moves into class 1 chemicals.
- 2008: LVMH moves into class 41 education & entertainment.
- 2010: LVMH moves into class 21 kitchenware; class 44 medical & beauty care.
- 2011: LVMH moves into class 34 tobacco.
- 2012: LVMH moves into class 4 oils & fuels; class 6 metal goods; class 8 hand tools; class 12 vehicles; class 26 haberdashery.
- 2017: LVMH moves into class 35 advertising & retail.
- 2018: LVMH moves into class 36 finance & insurance; class 38 telecoms; class 42 tech & IT services.
- 2019: LVMH moves into class 45 legal & security.
- 2021: LVMH moves into class 10 medical devices; class 11 lighting & appliances; class 15 musical instruments; class 20 furniture; class 27 carpets; class 28 toys & sports goods.
- 2022: LVMH moves into class 5 pharmaceuticals; class 7 machines; class 22 ropes & tents; class 23 yarns; class 29 meat, dairy & oils; class 30 coffee, flour & sweets; class 31 fresh produce & pet food; class 32 beer & soft drinks; class 33 wines & spirits; class 40 processing materials; class 43 restaurants & hotels.
- By 2024, LVMH had trademarks in 39 of the 45 classes.