L'Oreal trademarks in 45 seconds
Video: L'Oreal's South African trademarks in 45 seconds – 2,018 trademarks since 1930, its main classes, logos and competitors. Trademark statistics by Sibanda & Zantwijk.
Transcript
- L'Oreal and its closest rivals – trademarks filed since 1970: L'Oreal 1,997, Amka 828, Bora Creations 232, Beiersdorf 454, Unilever 3,417.
- Its biggest brands: Saint Laurent Rive Droite (23), Alexandre De Paris (12), Lancome (9), Ysl (9), Saint Laurent (8), Ysl Yves Saint Laurent (8).
- Logos filed since 2020: L'Oreal 92, Amka 39, Bora Creations 28, Beiersdorf 53, Unilever 47.
- Trademarks filed per year (three-year average): L'Oreal 32, Amka 22, Bora Creations 20, Beiersdorf 8, Unilever 7.
- Classes used: L'Oreal 27, Amka 22, Bora Creations 15, Beiersdorf 14, Unilever 37.
- New brand names a year (five-year average): L'Oreal 26.0, Amka 15.4, Bora Creations 9.2, Beiersdorf 7.8, Unilever 5.4.
- Who's watching your brands? S&Z – the technology-first firm that manages trademarks. www.snz.co.za