Top trademark filers in class 3 (cosmetics & cleaning), South Africa 1975–2024: L'Oreal
Video: the companies filing the most South African trademarks in class 3 (cosmetics & cleaning), year by year since 1975 – where L'Oreal stands against its competitors. Trademark statistics by Sibanda & Zantwijk.
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- 1975 (last 5 years): L'Oreal 53; Unilever 49; Procter & Gamble 23; Henkel 21; Reckitt 20
- 1980 (last 5 years): Reckitt 95; Unilever 87; L'Oreal 56; DH Brothers Industries 47; Procter & Gamble 40
- 1985 (last 5 years): Unilever 97; L'Oreal 77; Procter & Gamble 60; Reckitt 40; Cosmochem 39
- 1990 (last 5 years): L'Oreal 106; Unilever 93; Reckitt 73; Amka 67; Colgate-Palmolive 49
- 1995 (last 5 years): Unilever 293; L'Oreal 210; Amka 138; Procter & Gamble 63; Colgate-Palmolive 62
- 2000 (last 5 years): Unilever 263; L'Oreal 220; Amka 116; Avon Products 98; Reckitt 92
- 2005 (last 5 years): L'Oreal 238; Unilever 197; Reckitt 195; Avon Products 100; Colgate-Palmolive 98
- 2010 (last 5 years): L'Oreal 230; Unilever 179; Reckitt 161; Revlon 101; Indigo Brands 89
- 2015 (last 5 years): L'Oreal 234; Unilever 146; Procter & Gamble 88; Reckitt 86; Avon Products 79
- 2020 (last 5 years): L'Oreal 201; Amka 127; Indigo Brands 85; Bora Creations 79; Beiersdorf 66