Lixil Africa trademarks: expansion into trademark classes, 1970–2022
Video: how Lixil Africa extended its South African trademarks into new classes from 1970 to 2022 – from metal goods, lighting & appliances, electronics & software into new fields. 9 of 45 classes, 318 trademarks. South African trademark statistics by Sibanda & Zantwijk.
Transcript
- Before 1970, Lixil Africa already used 2 classes, including class 6 metal goods, class 11 lighting & appliances.
- 1979: Lixil Africa moves into class 9 electronics & software.
- 1982: Lixil Africa moves into class 42 tech & IT services.
- 1989: Lixil Africa moves into class 14 jewellery & watches.
- 2003: Lixil Africa moves into class 35 advertising & retail.
- 2005: Lixil Africa moves into class 37 construction & repair.
- 2014: Lixil Africa moves into class 19 building materials.
- 2016: Lixil Africa moves into class 21 kitchenware.
- By 2022, Lixil Africa had trademarks in 9 of the 45 classes.