Liquid Telecom trademarks in 45 seconds
Video: Liquid Telecom's South African trademarks in 45 seconds – 620 trademarks since 2004, its main classes, logos and competitors. Trademark statistics by Sibanda & Zantwijk.
Transcript
- Liquid Telecom and its closest rivals – trademarks filed since 1970: Liquid Telecom 620, Vodafone 664, Cell C 1,634, Telkom 1,628, Vodacom 1,274.
- Its biggest brands: Africa Data Centres (10), Neoaccess (9), Neobroadband (8), Neoconnect (8), Neoconnect Lite (8), Neoconnect Lite 199 (8).
- Logos filed since 2020: Liquid Telecom 18, Vodafone 41, Cell C 56, Telkom 98, Vodacom 9.
- Trademarks filed per year (three-year average): Liquid Telecom 0, Vodafone 0, Cell C 2, Telkom 47, Vodacom 4.
- Classes used: Liquid Telecom 8, Vodafone 43, Cell C 10, Telkom 17, Vodacom 45.
- New brand names a year (five-year average): Liquid Telecom 0.4, Vodafone 1.8, Cell C 2.4, Telkom 11.2, Vodacom 3.8.
- Who's watching your brands? S&Z – the technology-first firm that manages trademarks. www.snz.co.za