Lion Match Company trademarks in 45 seconds

Video: Lion Match Company's South African trademarks in 45 seconds – 250 trademarks since 1927, its main classes, logos and competitors. Trademark statistics by Sibanda & Zantwijk.

Lion Match Company – all South African trademark statistics

Transcript

• Lion Match Company and its closest rivals – trademarks filed since 1970: Lion Match Company 250, Reckitt 2,227, Amka 828, Procter & Gamble 1,172, Botle Buhle Brands 121.
• Its biggest brands: Lion (30), La (7), Sylko (6), Clearlite (6), Clemens (6), Hygenix Touch (6).
• Logos filed since 2020: Lion Match Company 35, Reckitt 63, Amka 39, Procter & Gamble 46, Botle Buhle Brands 47.
• Trademarks filed per year (three-year average): Lion Match Company 8, Reckitt 3, Amka 22, Procter & Gamble 8, Botle Buhle Brands 3.
• Classes used: Lion Match Company 18, Reckitt 29, Amka 22, Procter & Gamble 27, Botle Buhle Brands 14.
• New brand names a year (five-year average): Lion Match Company 0.6, Reckitt 3.0, Amka 15.4, Procter & Gamble 8.2, Botle Buhle Brands 7.4.
• Who's watching your brands? S&Z – the technology-first firm that manages trademarks. www.snz.co.za