Lion Match Company trademarks: expansion into trademark classes, 1970–2024
Video: how Lion Match Company extended its South African trademarks into new classes from 1970 to 2024 – from tobacco, cosmetics & cleaning, hand tools into new fields. 18 of 45 classes, 250 trademarks. South African trademark statistics by Sibanda & Zantwijk.
Transcript
- Before 1970, Lion Match Company already used 3 classes, including class 4 oils & fuels, class 3 cosmetics & cleaning, class 34 tobacco.
- 1975: Lion Match Company moves into class 8 hand tools.
- 1976: Lion Match Company moves into class 9 electronics & software.
- 1978: Lion Match Company moves into class 11 lighting & appliances.
- 1981: Lion Match Company moves into class 25 clothing.
- 1982: Lion Match Company moves into class 7 machines.
- 1983: Lion Match Company moves into class 6 metal goods; class 10 medical devices.
- 1988: Lion Match Company moves into class 16 paper & print; class 21 kitchenware.
- 1997: Lion Match Company moves into class 42 tech & IT services.
- 2007: Lion Match Company moves into class 5 pharmaceuticals.
- 2011: Lion Match Company moves into class 30 coffee, flour & sweets.
- 2016: Lion Match Company moves into class 20 furniture; class 28 toys & sports goods.
- 2022: Lion Match Company moves into class 35 advertising & retail.
- By 2024, Lion Match Company had trademarks in 18 of the 45 classes.