LG Electronics trademarks: expansion into trademark classes, 1970–2025
Video: how LG Electronics extended its South African trademarks into new classes from 1970 to 2025 – from electronics & software, lighting & appliances, machines into new fields. 30 of 45 classes, 623 trademarks. South African trademark statistics by Sibanda & Zantwijk.
Transcript
- 1978: LG Electronics moves into class 7 machines; class 9 electronics & software; class 11 lighting & appliances; class 14 jewellery & watches.
- 1995: LG Electronics moves into class 1 chemicals; class 5 pharmaceuticals; class 15 musical instruments.
- 2002: LG Electronics moves into class 38 telecoms.
- 2004: LG Electronics moves into class 35 advertising & retail.
- 2005: LG Electronics moves into class 17 rubber & plastics.
- 2010: LG Electronics moves into class 10 medical devices; class 37 construction & repair; class 41 education & entertainment; class 42 tech & IT services.
- 2011: LG Electronics moves into class 2 paints; class 16 paper & print; class 19 building materials; class 36 finance & insurance; class 39 transport & travel; class 44 medical & beauty care; class 45 legal & security.
- 2012: LG Electronics moves into class 6 metal goods; class 12 vehicles; class 18 leather & bags; class 22 ropes & tents; class 27 carpets.
- 2016: LG Electronics moves into class 20 furniture.
- 2018: LG Electronics moves into class 8 hand tools; class 40 processing materials.
- 2021: LG Electronics moves into class 43 restaurants & hotels.
- By 2025, LG Electronics had trademarks in 30 of the 45 classes.