LA Group trademarks: expansion into trademark classes, 1970–2022
Video: how LA Group extended its South African trademarks into new classes from 1970 to 2022 – from clothing, leather & bags, tech & it services into new fields. 28 of 45 classes, 286 trademarks. South African trademark statistics by Sibanda & Zantwijk.
Transcript
- Before 1970, LA Group already used 2 classes, including class 25 clothing, class 22 ropes & tents.
- 1974: LA Group moves into class 9 electronics & software; class 21 kitchenware.
- 1977: LA Group moves into class 42 tech & IT services.
- 1982: LA Group moves into class 14 jewellery & watches; class 16 paper & print; class 18 leather & bags; class 26 haberdashery; class 28 toys & sports goods.
- 1983: LA Group moves into class 3 cosmetics & cleaning; class 5 pharmaceuticals; class 7 machines; class 8 hand tools; class 11 lighting & appliances.
- 1987: LA Group moves into class 24 textiles; class 34 tobacco.
- 1996: LA Group moves into class 27 carpets.
- 2000: LA Group moves into class 35 advertising & retail.
- 2003: LA Group moves into class 43 restaurants & hotels.
- 2009: LA Group moves into class 6 metal goods; class 20 furniture.
- 2011: LA Group moves into class 36 finance & insurance.
- 2013: LA Group moves into class 19 building materials; class 32 beer & soft drinks; class 33 wines & spirits; class 41 education & entertainment.
- 2018: LA Group moves into class 4 oils & fuels.
- By 2022, LA Group had trademarks in 28 of the 45 classes.