KWV trademarks in 45 seconds
Video: KWV's South African trademarks in 45 seconds – 349 trademarks since 1928, its main classes, logos and competitors. Trademark statistics by Sibanda & Zantwijk.
Transcript
- KWV and its closest rivals – trademarks filed since 1970: KWV 349, DGB 822, Sazerac Brands 99, Spier 145, Distell 927.
- Its biggest brands: K.w.v. The Key To Health (6), Laborie Lazy Days (4), Kwv - House Of Brandy / Kwv - Huis Van Brandewyn (4), Harvest At Laborie (3), Sentrale Wynbouers Kooperatief Beperk (3), Pearly Bay (3).
- Logos filed since 2020: KWV 10, DGB 35, Sazerac Brands 8, Spier 10, Distell 5.
- Trademarks filed per year (three-year average): KWV 7, DGB 10, Sazerac Brands 5, Spier 2, Distell 1.
- Classes used: KWV 16, DGB 11, Sazerac Brands 12, Spier 40, Distell 23.
- New brand names a year (five-year average): KWV 6.6, DGB 8.8, Sazerac Brands 4.8, Spier 3.0, Distell 1.8.
- Who's watching your brands? S&Z – the technology-first firm that manages trademarks. www.snz.co.za