Kimberly-Clark trademarks in 45 seconds
Video: Kimberly-Clark's South African trademarks in 45 seconds – 374 trademarks since 1946, its main classes, logos and competitors. Trademark statistics by Sibanda & Zantwijk.
Transcript
- Kimberly-Clark and its closest rivals – trademarks filed since 1970: Kimberly-Clark 374, Procter & Gamble 1,172, SC Johnson 519, Kenvue 196, Reckitt 2,227.
- Its biggest brands: Kleenex (15), Huggies (13), Carlton (9), Kotex (8), Depend (7), Kimtech (5).
- Logos filed since 2020: Kimberly-Clark 9, Procter & Gamble 46, SC Johnson 26, Kenvue 9, Reckitt 63.
- Trademarks filed per year (three-year average): Kimberly-Clark 4, Procter & Gamble 8, SC Johnson 3, Kenvue 7, Reckitt 3.
- Classes used: Kimberly-Clark 19, Procter & Gamble 27, SC Johnson 19, Kenvue 18, Reckitt 29.
- New brand names a year (five-year average): Kimberly-Clark 1.8, Procter & Gamble 8.2, SC Johnson 2.8, Kenvue 2.2, Reckitt 3.0.
- Who's watching your brands? S&Z – the technology-first firm that manages trademarks. www.snz.co.za