Kimberly-Clark trademarks: expansion into trademark classes, 1970–2024
Video: how Kimberly-Clark extended its South African trademarks into new classes from 1970 to 2024 – from paper & print, pharmaceuticals, cosmetics & cleaning into new fields. 19 of 45 classes, 374 trademarks. South African trademark statistics by Sibanda & Zantwijk.
Transcript
- Before 1970, Kimberly-Clark already used 9 classes, including class 5 pharmaceuticals, class 21 kitchenware, class 24 textiles, class 16 paper & print, class 6 metal goods.
- 1980: Kimberly-Clark moves into class 42 tech & IT services.
- 1982: Kimberly-Clark moves into class 10 medical devices.
- 1987: Kimberly-Clark moves into class 22 ropes & tents.
- 1989: Kimberly-Clark moves into class 28 toys & sports goods.
- 2006: Kimberly-Clark moves into class 9 electronics & software.
- 2007: Kimberly-Clark moves into class 35 advertising & retail.
- 2011: Kimberly-Clark moves into class 41 education & entertainment.
- 2014: Kimberly-Clark moves into class 44 medical & beauty care.
- 2023: Kimberly-Clark moves into class 18 leather & bags; class 26 haberdashery.
- By 2024, Kimberly-Clark had trademarks in 19 of the 45 classes.