KFC trademarks in 45 seconds
Video: KFC's South African trademarks in 45 seconds – 334 trademarks since 1966, its main classes, logos and competitors. Trademark statistics by Sibanda & Zantwijk.
Transcript
- KFC and its closest rivals – trademarks filed since 1970: KFC 334, Spur 306, Wimpy (Pleasure Foods) 594, Triplesevens Trust 20, Nando's 278.
- Its biggest brands: K Point (8), Kfc Krushers (8), It's Finger Lickin' Good (7), Streetwise (6), Streetwise Main Course (6), Chicky Kfc (5).
- Logos filed since 2020: KFC 49, Spur 27, Wimpy (Pleasure Foods) 16, Triplesevens Trust 0, Nando's 22.
- Trademarks filed per year (three-year average): KFC 11, Spur 9, Wimpy (Pleasure Foods) 4, Triplesevens Trust 0, Nando's 16.
- Classes used: KFC 14, Spur 12, Wimpy (Pleasure Foods) 21, Triplesevens Trust 6, Nando's 19.
- New brand names a year (five-year average): KFC 3.6, Spur 3.4, Wimpy (Pleasure Foods) 2.4, Triplesevens Trust 0.2, Nando's 5.8.
- Who's watching your brands? S&Z – the technology-first firm that manages trademarks. www.snz.co.za