KFC trademarks: expansion into trademark classes, 1970–2024
Video: how KFC extended its South African trademarks into new classes from 1970 to 2024 – from coffee, flour & sweets, meat, dairy & oils, restaurants & hotels into new fields. 14 of 45 classes, 334 trademarks. South African trademark statistics by Sibanda & Zantwijk.
Transcript
- Before 1970, KFC already used 2 classes, including class 29 meat, dairy & oils, class 30 coffee, flour & sweets.
- 1972: KFC moves into class 42 tech & IT services.
- 1974: KFC moves into class 43 restaurants & hotels.
- 1979: KFC moves into class 28 toys & sports goods.
- 1990: KFC moves into class 16 paper & print.
- 1991: KFC moves into class 35 advertising & retail.
- 2008: KFC moves into class 32 beer & soft drinks.
- 2011: KFC moves into class 41 education & entertainment.
- 2013: KFC moves into class 36 finance & insurance.
- 2016: KFC moves into class 9 electronics & software; class 38 telecoms.
- 2017: KFC moves into class 39 transport & travel.
- 2022: KFC moves into class 25 clothing.
- By 2024, KFC had trademarks in 14 of the 45 classes.