Kenvue trademarks in 45 seconds
Video: Kenvue's South African trademarks in 45 seconds – 199 trademarks since 1917, its main classes, logos and competitors. Trademark statistics by Sibanda & Zantwijk.
Transcript
- Kenvue and its closest rivals – trademarks filed since 1970: Kenvue 196, Unilever 3,417, Amka 828, Beiersdorf 454, L'Oreal 1,997.
- Its biggest brands: Band-aid (13), Neutrogena (8), Realise The Extraordinary Power Of Everyday Care (7), Listerine (6), Clean & Clear (5), Clinically Mildness Proven (4).
- Logos filed since 2020: Kenvue 9, Unilever 47, Amka 39, Beiersdorf 53, L'Oreal 92.
- Trademarks filed per year (three-year average): Kenvue 7, Unilever 7, Amka 22, Beiersdorf 8, L'Oreal 32.
- Classes used: Kenvue 18, Unilever 37, Amka 22, Beiersdorf 14, L'Oreal 27.
- New brand names a year (five-year average): Kenvue 2.2, Unilever 5.4, Amka 15.4, Beiersdorf 7.8, L'Oreal 26.0.
- Who's watching your brands? S&Z – the technology-first firm that manages trademarks. www.snz.co.za