Kenvue trademarks: expansion into trademark classes, 1970–2025
Video: how Kenvue extended its South African trademarks into new classes from 1970 to 2025 – from pharmaceuticals, cosmetics & cleaning, kitchenware into new fields. 18 of 45 classes, 199 trademarks. South African trademark statistics by Sibanda & Zantwijk.
Transcript
- Before 1970, Kenvue already used 5 classes, including class 3 cosmetics & cleaning, class 5 pharmaceuticals, class 21 kitchenware, class 10 medical devices, class 17 rubber & plastics.
- 1977: Kenvue moves into class 16 paper & print; class 20 furniture; class 22 ropes & tents; class 24 textiles; class 25 clothing; class 40 processing materials; class 41 education & entertainment; class 42 tech & IT services.
- 1994: Kenvue moves into class 8 hand tools; class 11 lighting & appliances; class 44 medical & beauty care.
- 2017: Kenvue moves into class 9 electronics & software.
- 2020: Kenvue moves into class 35 advertising & retail.
- By 2025, Kenvue had trademarks in 18 of the 45 classes.