JTI trademarks: expansion into trademark classes, 1970–2024
Video: how JTI extended its South African trademarks into new classes from 1970 to 2024 – from tobacco, electronics & software, education & entertainment into new fields. 26 of 45 classes, 357 trademarks. South African trademark statistics by Sibanda & Zantwijk.
Transcript
- Before 1970, JTI already used 2 classes, including class 34 tobacco, class 30 coffee, flour & sweets.
- 1983: JTI moves into class 3 cosmetics & cleaning; class 6 metal goods; class 13 firearms & fireworks; class 16 paper & print; class 17 rubber & plastics; class 18 leather & bags; class 20 furniture; class 21 kitchenware; class 22 ropes & tents; class 24 textiles; class 25 clothing; class 28 toys & sports goods; class 29 meat, dairy & oils; class 31 fresh produce & pet food; class 32 beer & soft drinks; class 33 wines & spirits; class 35 advertising & retail; class 39 transport & travel; class 41 education & entertainment; class 42 tech & IT services.
- 1996: JTI moves into class 9 electronics & software.
- 2009: JTI moves into class 36 finance & insurance.
- 2015: JTI moves into class 11 lighting & appliances.
- 2020: JTI moves into class 40 processing materials.
- By 2024, JTI had trademarks in 26 of the 45 classes.