Johnson & Johnson trademarks in 45 seconds
Video: Johnson & Johnson's South African trademarks in 45 seconds – 2,043 trademarks since 1933, its main classes, logos and competitors. Trademark statistics by Sibanda & Zantwijk.
Transcript
- Johnson & Johnson and its closest rivals – trademarks filed since 1970: Johnson & Johnson 2,039, Bayer 1,817, GSK 984, H Lundbeck 158, Adcock Ingram 1,680.
- Its biggest brands: Johnson's (27), J & J (14), Johnson & Johnson Pharmaceutical Research & Development (14), Johnson's Baby (13), Vision Care Institute (the) (10), Acuvue (9).
- Logos filed since 2020: Johnson & Johnson 32, Bayer 42, GSK 15, H Lundbeck 23, Adcock Ingram 5.
- Trademarks filed per year (three-year average): Johnson & Johnson 25, Bayer 10, GSK 3, H Lundbeck 1, Adcock Ingram 4.
- Classes used: Johnson & Johnson 29, Bayer 32, GSK 20, H Lundbeck 7, Adcock Ingram 22.
- New brand names a year (five-year average): Johnson & Johnson 24.2, Bayer 9.2, GSK 1.8, H Lundbeck 0.8, Adcock Ingram 5.6.
- Who's watching your brands? S&Z – the technology-first firm that manages trademarks. www.snz.co.za