Johnson & Johnson trademarks: expansion into trademark classes, 1970–2025
Video: how Johnson & Johnson extended its South African trademarks into new classes from 1970 to 2025 – from pharmaceuticals, medical devices, cosmetics & cleaning into new fields. 29 of 45 classes, 2,043 trademarks. South African trademark statistics by Sibanda & Zantwijk.
Transcript
- Before 1970, Johnson & Johnson already used 15 classes, including class 10 medical devices, class 5 pharmaceuticals, class 21 kitchenware, class 3 cosmetics & cleaning, class 4 oils & fuels.
- 1970: Johnson & Johnson moves into class 9 electronics & software.
- 1975: Johnson & Johnson moves into class 41 education & entertainment; class 42 tech & IT services; class 44 medical & beauty care.
- 1983: Johnson & Johnson moves into class 7 machines.
- 1986: Johnson & Johnson moves into class 22 ropes & tents.
- 1993: Johnson & Johnson moves into class 35 advertising & retail.
- 1997: Johnson & Johnson moves into class 6 metal goods.
- 1998: Johnson & Johnson moves into class 12 vehicles.
- 2000: Johnson & Johnson moves into class 40 processing materials.
- 2010: Johnson & Johnson moves into class 45 legal & security.
- 2011: Johnson & Johnson moves into class 38 telecoms.
- 2012: Johnson & Johnson moves into class 30 coffee, flour & sweets.
- 2015: Johnson & Johnson moves into class 36 finance & insurance.
- By 2025, Johnson & Johnson had trademarks in 29 of the 45 classes.