Jaguar Land Rover trademarks in 45 seconds
Video: Jaguar Land Rover's South African trademarks in 45 seconds – 234 trademarks since 1917, its main classes, logos and competitors. Trademark statistics by Sibanda & Zantwijk.
Transcript
- Jaguar Land Rover and its closest rivals – trademarks filed since 1970: Jaguar Land Rover 233, BMW 1,351, Mercedes-Benz 1,531, Michelin 438, Hyundai Motor 186.
- Its biggest brands: Land Rover (50), Jaguar (17), Defender (13), Jaguar Racing (9), Land Rover Experience (8), Hue (6).
- Logos filed since 2020: Jaguar Land Rover 3, BMW 122, Mercedes-Benz 90, Michelin 17, Hyundai Motor 59.
- Trademarks filed per year (three-year average): Jaguar Land Rover 1, BMW 38, Mercedes-Benz 22, Michelin 2, Hyundai Motor 9.
- Classes used: Jaguar Land Rover 30, BMW 37, Mercedes-Benz 45, Michelin 35, Hyundai Motor 29.
- New brand names a year (five-year average): Jaguar Land Rover 0.2, BMW 14.8, Mercedes-Benz 10.0, Michelin 1.2, Hyundai Motor 2.2.
- Who's watching your brands? S&Z – the technology-first firm that manages trademarks. www.snz.co.za