Jaguar Land Rover trademarks: expansion into trademark classes, 1970–2025
Video: how Jaguar Land Rover extended its South African trademarks into new classes from 1970 to 2025 – from vehicles, electronics & software, construction & repair into new fields. 30 of 45 classes, 234 trademarks. South African trademark statistics by Sibanda & Zantwijk.
Transcript
- Before 1970, Jaguar Land Rover already used 2 classes, including class 7 machines, class 12 vehicles.
- 1982: Jaguar Land Rover moves into class 18 leather & bags.
- 1984: Jaguar Land Rover moves into class 9 electronics & software.
- 1988: Jaguar Land Rover moves into class 25 clothing.
- 1991: Jaguar Land Rover moves into class 37 construction & repair.
- 1993: Jaguar Land Rover moves into class 14 jewellery & watches.
- 1994: Jaguar Land Rover moves into class 36 finance & insurance.
- 1995: Jaguar Land Rover moves into class 2 paints; class 3 cosmetics & cleaning; class 6 metal goods; class 8 hand tools; class 11 lighting & appliances; class 16 paper & print; class 17 rubber & plastics; class 20 furniture; class 21 kitchenware; class 22 ropes & tents; class 24 textiles; class 26 haberdashery; class 27 carpets; class 28 toys & sports goods; class 34 tobacco; class 39 transport & travel; class 41 education & entertainment; class 42 tech & IT services.
- 1998: Jaguar Land Rover moves into class 35 advertising & retail.
- 2017: Jaguar Land Rover moves into class 38 telecoms; class 40 processing materials.
- 2018: Jaguar Land Rover moves into class 45 legal & security.
- By 2025, Jaguar Land Rover had trademarks in 30 of the 45 classes.