International Foodstuffs trademarks in 45 seconds
Video: International Foodstuffs's South African trademarks in 45 seconds – 204 trademarks since 1979, its main classes, logos and competitors. Trademark statistics by Sibanda & Zantwijk.
International Foodstuffs – all South African trademark statistics
Transcript
- International Foodstuffs and its closest rivals – trademarks filed since 1970: International Foodstuffs 204, Tiger Brands 3,470, AVI 1,717, Libstar 364, Z and Z Foods 64.
- Its biggest brands: Tiffany (5), Tiffany Device (3), Amber (2), Amberglow (2), Fritz (2), Hayat (2).
- Logos filed since 2020: International Foodstuffs 3, Tiger Brands 170, AVI 24, Libstar 45, Z and Z Foods 6.
- Trademarks filed per year (three-year average): International Foodstuffs 9, Tiger Brands 27, AVI 11, Libstar 9, Z and Z Foods 2.
- Classes used: International Foodstuffs 6, Tiger Brands 34, AVI 38, Libstar 18, Z and Z Foods 5.
- New brand names a year (five-year average): International Foodstuffs 15.2, Tiger Brands 11.2, AVI 5.8, Libstar 7.4, Z and Z Foods 3.2.
- Who's watching your brands? S&Z – the technology-first firm that manages trademarks. www.snz.co.za