International Foodstuffs trademarks: expansion into trademark classes, 1970–2023

Video: how International Foodstuffs extended its South African trademarks into new classes from 1970 to 2023 – from coffee, flour & sweets, meat, dairy & oils, cosmetics & cleaning into new fields. 6 of 45 classes, 204 trademarks. South African trademark statistics by Sibanda & Zantwijk.

International Foodstuffs – all South African trademark statistics

Transcript

• 1979: International Foodstuffs moves into class 30 coffee, flour & sweets.
• 1990: International Foodstuffs moves into class 5 pharmaceuticals.
• 1996: International Foodstuffs moves into class 29 meat, dairy & oils.
• 2001: International Foodstuffs moves into class 32 beer & soft drinks.
• 2003: International Foodstuffs moves into class 3 cosmetics & cleaning; class 31 fresh produce & pet food.
• By 2023, International Foodstuffs had trademarks in 6 of the 45 classes.