Innovative Water Care trademarks: expansion into trademark classes, 1970–2023

Name: Innovative Water Care trademarks: expansion into trademark classes, 1970–2023
Uploaded: 2026-11-08T15:29:46+02:00
Duration: 38 s
Description: Video: how Innovative Water Care extended its South African trademarks into new classes from 1970 to 2023 – from chemicals, pharmaceuticals, construction & repair into new fields. 17 of 45 classes, 140 trademarks. South African trademark statistics by Sibanda & Zantwijk.

Video: how Innovative Water Care extended its South African trademarks into new classes from 1970 to 2023 – from chemicals, pharmaceuticals, construction & repair into new fields. 17 of 45 classes, 140 trademarks. South African trademark statistics by Sibanda & Zantwijk.

Innovative Water Care – all South African trademark statistics

Transcript

Before 1970, Innovative Water Care already used 2 classes, including class 1 chemicals, class 3 cosmetics & cleaning.
1972: Innovative Water Care moves into class 5 pharmaceuticals.
1980: Innovative Water Care moves into class 2 paints; class 6 metal goods; class 7 machines; class 11 lighting & appliances; class 37 construction & repair.
1983: Innovative Water Care moves into class 9 electronics & software.
1985: Innovative Water Care moves into class 20 furniture.
2000: Innovative Water Care moves into class 35 advertising & retail.
2016: Innovative Water Care moves into class 21 kitchenware.
2019: Innovative Water Care moves into class 17 rubber & plastics; class 40 processing materials; class 42 tech & IT services.
2020: Innovative Water Care moves into class 8 hand tools; class 44 medical & beauty care.
By 2023, Innovative Water Care had trademarks in 17 of the 45 classes.