Indigo Brands trademarks in 45 seconds
Video: Indigo Brands's South African trademarks in 45 seconds – 304 trademarks since 1922, its main classes, logos and competitors. Trademark statistics by Sibanda & Zantwijk.
Transcript
- Indigo Brands and its closest rivals – trademarks filed since 1970: Indigo Brands 304, L'Oreal 1,997, Amka 828, LVMH 638, Bora Creations 232.
- Its biggest brands: Yardley London Conquer (3), Blue Stratos (2), Germ Defence (2), Beauty Magic (2), Esp (2), Horizon (2).
- Logos filed since 2020: Indigo Brands 28, L'Oreal 92, Amka 39, LVMH 143, Bora Creations 28.
- Trademarks filed per year (three-year average): Indigo Brands 3, L'Oreal 32, Amka 22, LVMH 38, Bora Creations 20.
- Classes used: Indigo Brands 3, L'Oreal 27, Amka 22, LVMH 39, Bora Creations 15.
- New brand names a year (five-year average): Indigo Brands 2.4, L'Oreal 26.0, Amka 15.4, LVMH 9.0, Bora Creations 9.2.
- Who's watching your brands? S&Z – the technology-first firm that manages trademarks. www.snz.co.za