HP trademarks: expansion into trademark classes, 1970–2024
Video: how HP extended its South African trademarks into new classes from 1970 to 2024 – from electronics & software, tech & it services, paper & print into new fields. 15 of 45 classes, 158 trademarks. South African trademark statistics by Sibanda & Zantwijk.
Transcript
- Before 1970, HP already used 1 classes, including class 10 medical devices.
- 1974: HP moves into class 9 electronics & software; class 35 advertising & retail.
- 1982: HP moves into class 16 paper & print.
- 1988: HP moves into class 37 construction & repair; class 41 education & entertainment.
- 1989: HP moves into class 42 tech & IT services.
- 1993: HP moves into class 7 machines.
- 1994: HP moves into class 1 chemicals; class 2 paints.
- 2010: HP moves into class 40 processing materials.
- 2011: HP moves into class 38 telecoms.
- 2013: HP moves into class 36 finance & insurance.
- 2015: HP moves into class 17 rubber & plastics; class 45 legal & security.
- By 2024, HP had trademarks in 15 of the 45 classes.