Honda trademarks in 45 seconds
Video: Honda's South African trademarks in 45 seconds – 219 trademarks since 1978, its main classes, logos and competitors. Trademark statistics by Sibanda & Zantwijk.
Transcript
- Honda and its closest rivals – trademarks filed since 1970: Honda 218, BMW 1,351, Kia 106, Volkswagen 658, Bridgestone 398.
- Its biggest brands: Blue Skies For Our Children (5), Hrc (4), Pro Honda (4), Honda E: Technology (3), Honda Power (3), Honda Automated Drive (2).
- Logos filed since 2020: Honda 27, BMW 122, Kia 71, Volkswagen 40, Bridgestone 53.
- Trademarks filed per year (three-year average): Honda 10, BMW 38, Kia 10, Volkswagen 9, Bridgestone 16.
- Classes used: Honda 23, BMW 37, Kia 17, Volkswagen 32, Bridgestone 27.
- New brand names a year (five-year average): Honda 3.2, BMW 14.8, Kia 8.2, Volkswagen 2.4, Bridgestone 3.4.
- Who's watching your brands? S&Z – the technology-first firm that manages trademarks. www.snz.co.za