Honda trademarks: expansion into trademark classes, 1970–2025
Video: how Honda extended its South African trademarks into new classes from 1970 to 2025 – from vehicles, machines, electronics & software into new fields. 23 of 45 classes, 219 trademarks. South African trademark statistics by Sibanda & Zantwijk.
Transcript
- 1978: Honda moves into class 12 vehicles.
- 2004: Honda moves into class 4 oils & fuels; class 7 machines; class 14 jewellery & watches; class 18 leather & bags; class 21 kitchenware; class 24 textiles; class 25 clothing; class 28 toys & sports goods; class 34 tobacco.
- 2005: Honda moves into class 37 construction & repair.
- 2011: Honda moves into class 2 paints; class 3 cosmetics & cleaning; class 6 metal goods; class 9 electronics & software; class 11 lighting & appliances; class 35 advertising & retail; class 36 finance & insurance; class 39 transport & travel; class 41 education & entertainment.
- 2023: Honda moves into class 1 chemicals.
- 2024: Honda moves into class 27 carpets; class 42 tech & IT services.
- By 2025, Honda had trademarks in 23 of the 45 classes.