Hitachi trademarks: expansion into trademark classes, 1970–2019
Video: how Hitachi extended its South African trademarks into new classes from 1970 to 2019 – from electronics & software, machines, lighting & appliances into new fields. 45 of 45 classes, 306 trademarks. South African trademark statistics by Sibanda & Zantwijk.
Transcript
- Before 1970, Hitachi already used 9 classes, including class 7 machines, class 9 electronics & software, class 11 lighting & appliances, class 12 vehicles, class 2 paints.
- 1979: Hitachi moves into class 8 hand tools.
- 1982: Hitachi moves into class 10 medical devices.
- 1984: Hitachi moves into class 14 jewellery & watches.
- 1985: Hitachi moves into class 35 advertising & retail; class 36 finance & insurance; class 37 construction & repair; class 38 telecoms; class 39 transport & travel; class 40 processing materials; class 42 tech & IT services.
- 1993: Hitachi moves into class 1 chemicals; class 20 furniture; class 21 kitchenware; class 25 clothing.
- 1995: Hitachi moves into class 4 oils & fuels; class 5 pharmaceuticals; class 18 leather & bags; class 28 toys & sports goods; class 41 education & entertainment.
- 2009: Hitachi moves into class 3 cosmetics & cleaning; class 13 firearms & fireworks; class 15 musical instruments; class 22 ropes & tents; class 23 yarns; class 24 textiles; class 26 haberdashery; class 27 carpets; class 29 meat, dairy & oils; class 30 coffee, flour & sweets; class 31 fresh produce & pet food; class 32 beer & soft drinks; class 33 wines & spirits; class 34 tobacco; class 43 restaurants & hotels; class 44 medical & beauty care; class 45 legal & security.
- By 2019, Hitachi had trademarks in 45 of the 45 classes.