Henkel trademarks in 45 seconds
Video: Henkel's South African trademarks in 45 seconds – 708 trademarks since 1921, its main classes, logos and competitors. Trademark statistics by Sibanda & Zantwijk.
Transcript
- Henkel and its closest rivals – trademarks filed since 1970: Henkel 696, L'Oreal 1,997, AkzoNobel 938, Amka 828, SC Johnson 519.
- Its biggest brands: Henkel Excellence Is Our Passion (11), Henkel Dx (10), Loctite (9), Perfax (8), Manco (8), Stop (7).
- Logos filed since 2020: Henkel 61, L'Oreal 92, AkzoNobel 9, Amka 39, SC Johnson 26.
- Trademarks filed per year (three-year average): Henkel 7, L'Oreal 32, AkzoNobel 6, Amka 22, SC Johnson 3.
- Classes used: Henkel 27, L'Oreal 27, AkzoNobel 40, Amka 22, SC Johnson 19.
- New brand names a year (five-year average): Henkel 4.0, L'Oreal 26.0, AkzoNobel 3.6, Amka 15.4, SC Johnson 2.8.
- Who's watching your brands? S&Z – the technology-first firm that manages trademarks. www.snz.co.za