Henkel trademarks: expansion into trademark classes, 1970–2025
Video: how Henkel extended its South African trademarks into new classes from 1970 to 2025 – from cosmetics & cleaning, chemicals, paper & print into new fields. 27 of 45 classes, 708 trademarks. South African trademark statistics by Sibanda & Zantwijk.
Transcript
- Before 1970, Henkel already used 10 classes, including class 16 paper & print, class 2 paints, class 19 building materials, class 5 pharmaceuticals, class 1 chemicals.
- 1973: Henkel moves into class 7 machines.
- 1974: Henkel moves into class 37 construction & repair; class 42 tech & IT services.
- 1983: Henkel moves into class 24 textiles; class 30 coffee, flour & sweets.
- 1984: Henkel moves into class 26 haberdashery.
- 1994: Henkel moves into class 9 electronics & software; class 35 advertising & retail.
- 1998: Henkel moves into class 6 metal goods.
- 1999: Henkel moves into class 27 carpets.
- 2004: Henkel moves into class 20 furniture; class 28 toys & sports goods.
- 2007: Henkel moves into class 41 education & entertainment.
- 2010: Henkel moves into class 8 hand tools.
- 2013: Henkel moves into class 44 medical & beauty care.
- 2016: Henkel moves into class 36 finance & insurance.
- 2021: Henkel moves into class 38 telecoms.
- By 2025, Henkel had trademarks in 27 of the 45 classes.