Hasbro trademarks: expansion into trademark classes, 1970–2024
Video: how Hasbro extended its South African trademarks into new classes from 1970 to 2024 – from toys & sports goods, electronics & software, education & entertainment into new fields. 11 of 45 classes, 184 trademarks. South African trademark statistics by Sibanda & Zantwijk.
Transcript
- Before 1970, Hasbro already used 1 classes, including class 28 toys & sports goods.
- 1982: Hasbro moves into class 9 electronics & software.
- 1985: Hasbro moves into class 16 paper & print; class 25 clothing.
- 1993: Hasbro moves into class 41 education & entertainment.
- 2001: Hasbro moves into class 18 leather & bags; class 21 kitchenware; class 24 textiles; class 30 coffee, flour & sweets.
- 2004: Hasbro moves into class 3 cosmetics & cleaning; class 32 beer & soft drinks.
- By 2024, Hasbro had trademarks in 11 of the 45 classes.