GSK trademarks: expansion into trademark classes, 1970–2023
Video: how GSK extended its South African trademarks into new classes from 1970 to 2023 – from pharmaceuticals, cosmetics & cleaning, medical devices into new fields. 20 of 45 classes, 984 trademarks. South African trademark statistics by Sibanda & Zantwijk.
Transcript
- Before 1970, GSK already used 6 classes, including class 5 pharmaceuticals, class 3 cosmetics & cleaning, class 1 chemicals, class 10 medical devices, class 21 kitchenware.
- 1972: GSK moves into class 35 advertising & retail; class 41 education & entertainment; class 42 tech & IT services.
- 1973: GSK moves into class 31 fresh produce & pet food.
- 1974: GSK moves into class 6 metal goods.
- 1975: GSK moves into class 29 meat, dairy & oils; class 32 beer & soft drinks.
- 1976: GSK moves into class 16 paper & print.
- 1996: GSK moves into class 36 finance & insurance.
- 2002: GSK moves into class 44 medical & beauty care.
- 2005: GSK moves into class 45 legal & security.
- 2008: GSK moves into class 20 furniture; class 30 coffee, flour & sweets; class 38 telecoms.
- By 2023, GSK had trademarks in 20 of the 45 classes.