Goodyear trademarks: expansion into trademark classes, 1970–2024
Video: how Goodyear extended its South African trademarks into new classes from 1970 to 2024 – from vehicles, rubber & plastics, machines into new fields. 21 of 45 classes, 229 trademarks. South African trademark statistics by Sibanda & Zantwijk.
Transcript
- Before 1970, Goodyear already used 15 classes, including class 2 paints, class 7 machines, class 19 building materials, class 9 electronics & software, class 12 vehicles.
- 1974: Goodyear moves into class 22 ropes & tents.
- 1991: Goodyear moves into class 37 construction & repair.
- 1998: Goodyear moves into class 35 advertising & retail.
- 2005: Goodyear moves into class 41 education & entertainment.
- 2010: Goodyear moves into class 42 tech & IT services.
- 2022: Goodyear moves into class 38 telecoms.
- By 2024, Goodyear had trademarks in 21 of the 45 classes.