Ford trademarks in 45 seconds
Video: Ford's South African trademarks in 45 seconds – 381 trademarks since 1926, its main classes, logos and competitors. Trademark statistics by Sibanda & Zantwijk.
Transcript
- Ford and its closest rivals – trademarks filed since 1970: Ford 381, BMW 1,351, Motus 685, Nissan 601, Mercedes-Benz 1,531.
- Its biggest brands: Fomoco (28), Rotunda (9), Motorcraft (9), Ford Mustang (7), Ford Ranger (6), Fordpass (6).
- Logos filed since 2020: Ford 1, BMW 122, Motus 184, Nissan 32, Mercedes-Benz 90.
- Trademarks filed per year (three-year average): Ford 5, BMW 38, Motus 17, Nissan 1, Mercedes-Benz 22.
- Classes used: Ford 28, BMW 37, Motus 28, Nissan 34, Mercedes-Benz 45.
- New brand names a year (five-year average): Ford 2.4, BMW 14.8, Motus 8.4, Nissan 1.6, Mercedes-Benz 10.0.
- Who's watching your brands? S&Z – the technology-first firm that manages trademarks. www.snz.co.za