FirstRand trademarks in 45 seconds
Video: FirstRand's South African trademarks in 45 seconds – 1,203 trademarks since 1972, its main classes, logos and competitors. Trademark statistics by Sibanda & Zantwijk.
Transcript
- FirstRand and its closest rivals – trademarks filed since 1970: FirstRand 1,203, Discovery 1,228, Absa 1,222, Nedbank 1,708, Investec Bank 462.
- Its biggest brands: First National (11), Rmb (11), First National Bank (10), Fnb (9), First National Bank Eerste Nasionale Bank (8), Future Fleet (7).
- Logos filed since 2020: FirstRand 25, Discovery 284, Absa 58, Nedbank 52, Investec Bank 38.
- Trademarks filed per year (three-year average): FirstRand 21, Discovery 33, Absa 36, Nedbank 17, Investec Bank 10.
- Classes used: FirstRand 26, Discovery 21, Absa 19, Nedbank 16, Investec Bank 12.
- New brand names a year (five-year average): FirstRand 5.4, Discovery 14.2, Absa 13.2, Nedbank 6.0, Investec Bank 2.8.
- Who's watching your brands? S&Z – the technology-first firm that manages trademarks. www.snz.co.za