FirstRand trademarks: expansion into trademark classes, 1970–2024
Video: how FirstRand extended its South African trademarks into new classes from 1970 to 2024 – from finance & insurance, advertising & retail, electronics & software into new fields. 26 of 45 classes, 1,203 trademarks. South African trademark statistics by Sibanda & Zantwijk.
Transcript
- 1972: FirstRand moves into class 36 finance & insurance.
- 1978: FirstRand moves into class 16 paper & print.
- 1981: FirstRand moves into class 12 vehicles; class 37 construction & repair; class 39 transport & travel; class 42 tech & IT services.
- 1982: FirstRand moves into class 8 hand tools; class 9 electronics & software; class 18 leather & bags; class 20 furniture; class 21 kitchenware; class 22 ropes & tents; class 24 textiles; class 25 clothing; class 26 haberdashery; class 28 toys & sports goods; class 34 tobacco; class 35 advertising & retail; class 38 telecoms; class 41 education & entertainment.
- 1989: FirstRand moves into class 43 restaurants & hotels.
- 1990: FirstRand moves into class 19 building materials.
- 2000: FirstRand moves into class 6 metal goods.
- 2003: FirstRand moves into class 11 lighting & appliances; class 17 rubber & plastics.
- 2005: FirstRand moves into class 45 legal & security.
- By 2024, FirstRand had trademarks in 26 of the 45 classes.