Ferrari trademarks in 45 seconds
Video: Ferrari's South African trademarks in 45 seconds – 296 trademarks since 1983, its main classes, logos and competitors. Trademark statistics by Sibanda & Zantwijk.
Transcript
- Ferrari and its closest rivals – trademarks filed since 1970: Ferrari 295, BMW 1,351, Maserati 106, Porsche 199, Volkswagen 658.
- Its biggest brands: Scuderia Ferrari (24), Sf (22), Ferraridea (8), Sf Scuderia Ferrari (8), 599xx (5), Ferrari Owners'club (5).
- Logos filed since 2020: Ferrari 30, BMW 122, Maserati 45, Porsche 23, Volkswagen 40.
- Trademarks filed per year (three-year average): Ferrari 2, BMW 38, Maserati 0, Porsche 4, Volkswagen 9.
- Classes used: Ferrari 22, BMW 37, Maserati 17, Porsche 28, Volkswagen 32.
- New brand names a year (five-year average): Ferrari 2.0, BMW 14.8, Maserati 0.8, Porsche 1.4, Volkswagen 2.4.
- Who's watching your brands? S&Z – the technology-first firm that manages trademarks. www.snz.co.za