Ferrari trademarks: expansion into trademark classes, 1970–2025
Video: how Ferrari extended its South African trademarks into new classes from 1970 to 2025 – from vehicles, toys & sports goods, electronics & software into new fields. 22 of 45 classes, 296 trademarks. South African trademark statistics by Sibanda & Zantwijk.
Transcript
- 1983: Ferrari moves into class 6 metal goods; class 8 hand tools; class 9 electronics & software; class 12 vehicles; class 14 jewellery & watches; class 16 paper & print; class 18 leather & bags; class 20 furniture; class 21 kitchenware; class 34 tobacco; class 35 advertising & retail.
- 1991: Ferrari moves into class 3 cosmetics & cleaning; class 28 toys & sports goods.
- 1996: Ferrari moves into class 25 clothing.
- 1997: Ferrari moves into class 37 construction & repair.
- 1999: Ferrari moves into class 24 textiles; class 26 haberdashery; class 41 education & entertainment; class 42 tech & IT services; class 43 restaurants & hotels.
- 2004: Ferrari moves into class 38 telecoms.
- 2005: Ferrari moves into class 22 ropes & tents.
- By 2025, Ferrari had trademarks in 22 of the 45 classes.