ExxonMobil trademarks in 45 seconds
Video: ExxonMobil's South African trademarks in 45 seconds – 507 trademarks since 1920, its main classes, logos and competitors. Trademark statistics by Sibanda & Zantwijk.
Transcript
- ExxonMobil and its closest rivals – trademarks filed since 1970: ExxonMobil 507, Chevron 187, TotalEnergies 323, Shell 758, Equinor 54.
- Its biggest brands: Exxon (33), Mobil (32), Esso (27), Xx (8), Signum (6), Flit (6).
- Logos filed since 2020: ExxonMobil 7, Chevron 7, TotalEnergies 62, Shell 30, Equinor 1.
- Trademarks filed per year (three-year average): ExxonMobil 3, Chevron 1, TotalEnergies 3, Shell 3, Equinor 0.
- Classes used: ExxonMobil 44, Chevron 19, TotalEnergies 34, Shell 38, Equinor 18.
- New brand names a year (five-year average): ExxonMobil 1.2, Chevron 0.2, TotalEnergies 1.6, Shell 1.0, Equinor 0.0.
- Who's watching your brands? S&Z – the technology-first firm that manages trademarks. www.snz.co.za