ExxonMobil trademarks: expansion into trademark classes, 1970–2024
Video: how ExxonMobil extended its South African trademarks into new classes from 1970 to 2024 – from oils & fuels, chemicals, construction & repair into new fields. 44 of 45 classes, 507 trademarks. South African trademark statistics by Sibanda & Zantwijk.
Transcript
- Before 1970, ExxonMobil already used 14 classes, including class 4 oils & fuels, class 1 chemicals, class 5 pharmaceuticals, class 3 cosmetics & cleaning, class 2 paints.
- 1972: ExxonMobil moves into class 35 advertising & retail; class 36 finance & insurance; class 37 construction & repair; class 38 telecoms; class 39 transport & travel; class 40 processing materials.
- 1973: ExxonMobil moves into class 22 ropes & tents; class 24 textiles; class 41 education & entertainment.
- 1976: ExxonMobil moves into class 25 clothing.
- 1979: ExxonMobil moves into class 18 leather & bags.
- 1985: ExxonMobil moves into class 42 tech & IT services.
- 1999: ExxonMobil moves into class 7 machines; class 8 hand tools; class 10 medical devices; class 13 firearms & fireworks; class 14 jewellery & watches; class 15 musical instruments; class 20 furniture; class 21 kitchenware; class 23 yarns; class 26 haberdashery; class 27 carpets; class 30 coffee, flour & sweets; class 31 fresh produce & pet food; class 32 beer & soft drinks; class 33 wines & spirits; class 34 tobacco.
- 2001: ExxonMobil moves into class 43 restaurants & hotels.
- 2019: ExxonMobil moves into class 45 legal & security.
- By 2024, ExxonMobil had trademarks in 44 of the 45 classes.