Evonik trademarks: expansion into trademark classes, 1970–2024
Video: how Evonik extended its South African trademarks into new classes from 1970 to 2024 – from chemicals, pharmaceuticals, paints into new fields. 21 of 45 classes, 207 trademarks. South African trademark statistics by Sibanda & Zantwijk.
Transcript
- Before 1970, Evonik already used 2 classes, including class 1 chemicals, class 5 pharmaceuticals.
- 1980: Evonik moves into class 17 rubber & plastics.
- 1988: Evonik moves into class 2 paints.
- 2000: Evonik moves into class 3 cosmetics & cleaning.
- 2008: Evonik moves into class 4 oils & fuels; class 19 building materials; class 21 kitchenware; class 31 fresh produce & pet food.
- 2012: Evonik moves into class 10 medical devices.
- 2014: Evonik moves into class 9 electronics & software; class 42 tech & IT services; class 44 medical & beauty care.
- 2019: Evonik moves into class 16 paper & print; class 35 advertising & retail; class 36 finance & insurance; class 38 telecoms; class 39 transport & travel; class 41 education & entertainment.
- 2020: Evonik moves into class 6 metal goods.
- 2022: Evonik moves into class 40 processing materials.
- By 2024, Evonik had trademarks in 21 of the 45 classes.