Essity trademarks in 45 seconds
Video: Essity's South African trademarks in 45 seconds – 276 trademarks since 1920, its main classes, logos and competitors. Trademark statistics by Sibanda & Zantwijk.
Transcript
- Essity and its closest rivals – trademarks filed since 1970: Essity 276, Reckitt 2,227, Procter & Gamble 1,172, Goodwill Trade and Inve… 4.
- Its biggest brands: Tena (15), Tork (8), Jobst (6), Leukoplast (6), Actimove (5), Bsn Medical (4).
- Logos filed since 2020: Essity 28, Reckitt 63, Procter & Gamble 46, Goodwill Trade and Inve… 0.
- Trademarks filed per year (three-year average): Essity 4, Reckitt 3, Procter & Gamble 8, Goodwill Trade and Inve… 0.
- Classes used: Essity 17, Reckitt 29, Procter & Gamble 27, Goodwill Trade and Inve… 2.
- New brand names a year (five-year average): Essity 2.6, Reckitt 3.0, Procter & Gamble 8.2, Goodwill Trade and Inve… 0.2.
- Who's watching your brands? S&Z – the technology-first firm that manages trademarks. www.snz.co.za