Essity trademarks: expansion into trademark classes, 1970–2024
Video: how Essity extended its South African trademarks into new classes from 1970 to 2024 – from pharmaceuticals, medical devices, paper & print into new fields. 17 of 45 classes, 276 trademarks. South African trademark statistics by Sibanda & Zantwijk.
Transcript
- Before 1970, Essity already used 3 classes, including class 5 pharmaceuticals, class 10 medical devices, class 17 rubber & plastics.
- 1980: Essity moves into class 16 paper & print.
- 1981: Essity moves into class 25 clothing.
- 1982: Essity moves into class 3 cosmetics & cleaning.
- 1983: Essity moves into class 24 textiles.
- 1991: Essity moves into class 22 ropes & tents.
- 1994: Essity moves into class 21 kitchenware; class 42 tech & IT services.
- 2015: Essity moves into class 20 furniture.
- 2017: Essity moves into class 9 electronics & software; class 35 advertising & retail; class 38 telecoms; class 41 education & entertainment; class 44 medical & beauty care.
- 2022: Essity moves into class 1 chemicals.
- By 2024, Essity had trademarks in 17 of the 45 classes.