Engen trademarks in 45 seconds
Video: Engen's South African trademarks in 45 seconds – 530 trademarks since 1926, its main classes, logos and competitors. Trademark statistics by Sibanda & Zantwijk.
Transcript
- Engen and its closest rivals – trademarks filed since 1970: Engen 530, Shell 758.
- Its biggest brands: Aktol (34), Zenex (25), B Brazmata Coffee Co. (20), 1 Stop (18), Edc (13), Efc (13).
- Logos filed since 2020: Engen 62, Shell 30.
- Trademarks filed per year (three-year average): Engen 15, Shell 3.
- Classes used: Engen 39, Shell 38.
- New brand names a year (five-year average): Engen 2.6, Shell 1.0.
- Who's watching your brands? S&Z – the technology-first firm that manages trademarks. www.snz.co.za